A platform that can attract traffic needs to have capture points. Recalling the strategy of Weibo at that time, finding a bunch of celebrities and stars to join Weibo, driving fans to join, and then building fame, attracting a wave of fans to try new things. In this way, the snowball version accumulated a massive number of users, resulting in a massive amount of content. With such a content pool, it was a treasure trove of traffic siphoning points. In fact, celebrities and stars themselves are a good point to capture, with their own traffic halo, which also lays the foundation for Weibo's transformation into a media platform (celebrities who get divorced and post on social media platforms can easily generate traffic, making it a true media king).
In fact, Twitter is the same. It has attracted many celebrities and stars, and with them, the town can retain visitors, which naturally leads to traffic.
So you have some thoughts? How to attract traffic? Where is her grip? How can a small platform with celebrities and celebrity presence have active traffic?